Professionally I can understand it. In that case, the people are a product. You are going to do everything possible to make your product more appealing. Branding is big bucks.
The worst are photoshop'd before and afters. I remember in the documentary bigger stronger faster. Where a photographer said some supplement companies take their before and after shots for supplements on the same day. He then proceeded to show how they do it. Because that is essentially fraud.
This is the before and after picture they did on the same day in the doco
![[Image: biggerstrongerfaster.jpg]](http://2.bp.blogspot.com/-CN3Nvq15wo0/Te-Ce3-NzVI/AAAAAAAAA00/PhdmxFRKbFo/s400/biggerstrongerfaster.jpg)
The worst are photoshop'd before and afters. I remember in the documentary bigger stronger faster. Where a photographer said some supplement companies take their before and after shots for supplements on the same day. He then proceeded to show how they do it. Because that is essentially fraud.
This is the before and after picture they did on the same day in the doco